Now that you have chosen to use Digital marketing for your business, we present you with our hand-picked and tested social media marketing tools to effectively level up your business with social media in Uganda.
These tools range from social listening, content scheduling, content curation and analytics to graphics tools to ensure that you are on top of your game.
These are our non-complex tools and therefore, don’t be alarmed when a tool you use or know doesn’t make the list.
1 . Social Clark (Content scheduler and automation)
This is a social media management tool that allows you to create and schedule content/posts to multiple social media platforms at once.
You can post in real-time or schedule almost any type of post across any platform you want. You can even choose to repost some content/posts on certain intervals like every day, every after 7 days, after 3 months, etc.
The tool comes with multiple other features like a single Inbox for all your Facebook, Twitter and Instagram messages, saving captions and #tags for use on your next posts, An image editor to make quick edits to your photos before posting to social media, ability to automatically post new content from your website, others.
Social Clark has a free version at http://socialclark.com/start.
2. Buzz Sumo (Content Curation)
BuzzSumo is one of the best tools we’ve found for discovering new and popular content on the web. With it, you can plug in a topic or a selection of keywords. From there, you’ll receive a breakdown of popular trending posts in those categories.
Want to see how content goes viral? BuzzSumo also gives you a list of influencers who share keyword-related content. You can use this to research ideas for your content marketing campaign and connect with top influencers in your industry.
3. Bitly (Link shortener)
Bitly allows you to shorten any URL so that it fits nicely across your social media channels. These shortened URLs work with any channel on any platform. You can even track your results with individual link analytics, and then optimize your social media marketing efforts based on the insights you collect.
4. Canva (Online Graphics Editor)
There’s a common myth about graphic design that It’s difficult. This is especially true when it comes to choosing and editing photos for social media posts. Luckily, there’s a tool that’s built specifically for non-designers: Canva is our go-to favourite tool for creating stunning images for social media posts. Creating images is so easy even a non-techie can do it.
Using Canva’s multiple templates, fonts and colours, all you need to do is drag image elements around and drop them into place. Canva is free to use, but don’t let that fool you. Despite its affordability, major brands use Canva to create images for their posts.
Looking for a little more than a drag-and-drop editor? Canva for Work has loads of premium collaboration tools, but it only costs $12.95 a month.
5. Facebook Ads Manager (Running and monitoring Ads)
To play, you need to pay. And if there’s one thing you have to sit down in an office for, it’s running ad campaigns, right? Wrong.
Every part of a Facebook ad campaign, for example, can be done from mobile through their Ads Manager apps.
Optimize copy or adjust budgets from anywhere, since every minute is crucial. Or upload media from your phone to use in future campaigns.
This app can be got from both the Google play store for android and Apple store for ios device.
6. Tweetdeck (Twitter Dashboard)
This handy tool is a more convenient social media dashboard application for managing twitter accounts. It was created independently but is now owned by Twitter.
With Tweetdeck, you will be able to monitor twitter like a pro listening to any twitter conversations involving your brand and industry.
Tweetdeck also offers a feature for scheduling future posts that will be posted automatically even when you are not logged in.
7. Analytics (Measuring performance)
Twitter Analytics and Facebook Analytics are free tools that let you measure the performance of your Twitter and Facebook marketing campaigns. You would want to know how your tweets and Facebook efforts are working or not. These Analytics’ reports will give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly.
Conclusion
Social media marketing tools are very useful for promoting your business on social platforms. These tools will help you create content, automate posts, and engage with your audience more effectively. Use the social media marketing tools mentioned above to successfully promote your brand on social media and measure the ROI.
Can you think of any other effective social media marketing tools? Let us know us in the comments section below.
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