As a Ugandan business owner, marketing manager or Company CEO, it can be tricky “When”, “Why” and “How” to involve Search Engine Optimization (SEO) in your marketing efforts. In fact, it is hard for some to even understand the concept of digital marketing in Uganda.

Regardless of what your business is and what you sell, there is almost always a most opportune time to fit SEO into your marketing process. There are a couple of instances where SEO is really the best option and if done right could save Millions on your budget.

After reading through this article, and see what you need to know about Digital Marketing In Uganda, you should be in a better position to judge. –Let’s get going

The Basics First;
SEO stands for Search Engine Optimization and we define it as simply the process of putting your website on a valuable level in the eyes of search engines. In return, you get highly ranked when people search for your business or products and services you sell.

 

1. When planning a new or existing website in Uganda

If you are in the process of building a new business or product website, moving an existing website or just redesigning your current website, it is essential that your SEO agency be involved, as early as possible. The sooner you have an SEO specialist involved, the better because there are a number of things that a good SEO specialist will guide you upon even before you start on the website.

Your SEO agency will give you an insight on the best structure for your site as well as the hierarchy of your pages and where various content themes should be grouped together. This is vital to ensure that your site launches with the best possible chance of performing well, in search engines.
Your SEO Agency will feed you with insights on what your competition is doing as well what to implement so your website is competing in its strongest suite.

2. When Launching a New Product or Service in Uganda

Uganda has of late had an increase in Service and product searches on search engines like google and yahoo Search.

We are now seeing Ugandans actually searching for products and services they are interested in, and for this alone you can leverage the power of SEO to bring people to the desired product page on your website. This not only gives you an upper hand over your completion and look-alike websites, but is also most likely going to make you the dominant destination for searches closely related to your products and service, which you can use to your advantage in several ways with the help and guidance of your SEO Agency.

Whether you choose to invest in SEO or not at this point, the truth is that SEO can play a big role on a new product or service release/launch. Either ways, you don’t want to missing out on the free traffic from search engines directly to you.

3. Reputation Management in Uganda

When it comes to reputation management, a good number of Ugandan Companies have hard their own share of bad reputation.

With a well-planned SEO strategy, you can control what search engines show to the public as well what needs to be or stay hidden.

An example of this could be, that time when you find your business in a terrible mishap. Media is going or has already written some bad pieces about you and social media is also busting on you.
How you can use SEO to reduce Damage.
Make and SEO optimize a press release so that whoever is searching about your mishap lands on a press release coming them down or just communicating to them in a decent way instead of bad pieces already written about you by other websites. With a clever SEO Agency, you can even cause bad media not to appear in search results by deploying a strategy discrediting them in the eyes of search engines, this way, you reduce a fired up public for worse situations.

4. When You need measurable Results

One of the best Digital Marketing benefits is flexibility and the power to Measure Progress. What I mean here is that you can actually know how you are performing. You can access and review What worked and what didn’t, what is still working or not, what has been accomplished and SO MUCH MORE. This in addition gives you a better guess of how it will work in the future backed by the existing collected and live data of previous results.
SEO done right, you will know exactly what is being done, and how it is doing. You can even have an estimate if not exact numbers of how much success, money or Progress has been made even while still in process. A Digital marketing term “Return on Investment (ROI)” can best explain this, the concept is simple; what has been put in and what has been made back. Let’s say you invested 700,000 UGX in SEO for a moth, and within the same moth, you get customers buying your products worth 4,000,000 UGX referred by search engines as a result of these SEO efforts, that is a good Return on Investment.

5. When your Marketing Budget is low or Running out.

This could as well be your most reasonable case to include SEO as part of your marketing efforts for almost any campaign.
We can talk about all the benefits of Digital Marketing in Uganda another time but this is the most important of them all. Not to be mistaken with cheap, but it is an inexpensive way to do marketing. –if you know what I’m talking about.
SEO as part of Digital Marketing is not any different really, from a well optimized website, you can get turns of FREE traffic for year to come, especially if your business is in Kampala or center of major districts of Uganda like Mukono, Jinja, Mbarara, Arua, Kabale, Mbale, Soroti etc.
In summary, it is essential to have an SEO strategy somewhere on your marketing efforts for your Business. It should be one of the basic fundamentals in place almost always.

 

I prompt you today, to take action now, get in touch with an SEO expert if you haven’t already, and together, you will find ways to get new customers from search engines.