Love it or hate it, Social media is a necessary evil and you can’t run from it. It has taken over the world by storm and an average user spends about 2hours and 22minutes on social media daily.
This is a gold mine for businesses if they incorporate social media in their digital marketing strategies. Depending on the nature of business and the kind of customer you are targeting, a business can utilize social channels to dominate the market. The world has a population of 7.7 billion and 60% of this number are people in the youthful bracket (0-35). From Millennials, Generation Z and baby boomers, all these potential customers are on social media.
To fully understand what your business is missing out by not utilizing social media as a marketing channel, you would have to first understand the percentage of people using social media in Uganda and worldwide.
Facebook statistics
- Facebook adds 500,000 new users every day; 6 new profiles every second
- 57.4% of all Ugandan internet users are on Facebook
- 74% of Facebook users check it every day
- The average user spends 35 minutes on Facebook a day
- The average (mean) number of friends is 155
- Half of the internet users who do not use Facebook themselves live with someone who does
- The most popular page is Facebook’s main page with 208.138m likes. The most liked Facebook in Uganda is Ann Kansiime’s with 1.899m.
- There are 60 million active business pages on Facebook
- Facebook has 5 million active advertisers on the platform.
- Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands
Twitter statistics
- 500 million people visit Twitter each month without logging in
- There is a total of 1.3 billion accounts, with 330 million monthly active users
- 11.74% of all Ugandan internet users are on Facebook
- Of those, 44% made an account and left before ever sending a Tweet
- The average Twitter user has 707 followers
- There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
- 77% of Twitter users feel more positive about a brand when their Tweet has been replied
YouTube statistics
- 300 hours of video are uploaded to Youtube every minute
- People now watch 1 billion hours of YouTube videos every day
- The average person watches 40 minutes of YouTube content a day
- More than half of YouTube views come from mobile devices
- 4.4% of all Ugandan internet users use youtube.
- The average mobile viewing session lasts more than 40 minutes
- The user-submitted video with the most views is the video for Luis Fonsi’s song ‘Despacito’ with 4.36 billion views
- In 2019, the most searched term in Uganda was music followed by comedy.
- You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
Instagram statistics
- There are 800 million Monthly Active Users on Instagram
- Over 95 million photos are uploaded each day
- There are 4.2 billion Instagram Likes per day
- More than 40 billion photos have been shared so far
- The average Instagram user spends 15 minutes a day on the app
- 90 percent of Instagram users are younger than 35
- When Instagram introduced videos, more than 5 million were shared in 24 hours
- The most liked picture on Instagram is one of an egg
Others (LinkedIn, Pinterest, Snapchat)
- LinkedIn has 500 million members
- The average CEO has 930 LinkedIn connections
- Over 3 million companies have created LinkedIn accounts
- Snapchat has 187m active daily users
- 60% of them are under 25
- Pinterest has 200 million active users each month
- 67% of Pinterest users are under 40-years-old
Conclusion
From all the numbers discussed, investing in social channels for your business could prove to be a worthwhile investment. This will help your brand out-maneuver your competitors, grow brand visibility, engagement with customers and increase your revenues.
We wrote About: Social Media Marketing in Uganda —How to Grow Your Business Faster
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