You have been trying out social media marketing for some time now but not much has come out of your efforts. And now you feel frustrated well, worry no more. Here are a few changes you can make to your social platforms to ensure a proper return on investment.
Most Agency blogs will start with something like hire an agency like blah blah! But we are not most agency blogs and by the time you are done reading this piece, you are going to be equipped with the right strategy to revamp your social media marketing efforts without spending a dime.
Use Quality Graphics
To start with, you are on social media to engage and delight your customers and prospects. Poor graphics are a turn off since its social and people would want to share your images or videos to keep the conversation around your brand going. Invest time in finding and taking quality images of your products and all other imagery you use on social media platforms. This will increase its shareability and ensure brand authority.
Stop Selling
Being a business, the argue to sell using any opportunity you can find it very difficult to resist and more often businesses make a mistake of using social to sell directly and on every post they make. This costs you immensely as people on social media are there to be social and therefore using the business logic of sell-sell-sell will not work here. Make sure you study your audience, find what they are interested in and be there when they need answers. Sales will increase in the long run as people get comfortable engaging with your business.
Post Regularly
Using a social media marketing your business has the potential to reach multitudes of people around the world. That was easy in 2013 but currently, however, due to recent updates, facebook doesn’t just show your posts to everyone who has liked your page. Pages that advertise have more coverage but what about you who are looking for organic reach. This where evergreen content that is posted regularly comes into play. With regular posts on your social handles, your audience will be expecting something from you every day and in the long run, you will build an army of loyal customers.
Provide Real-time customer support
Customers expect brand responses on social media in under 30 minutes and many brands are not utilizing this opportunity to their advantage. Take an example of a person who is looking for a product or service you offer via social media. He/she will send different an inquiry to different service providers and most certainly the brand that responds faster will have a competitive edge over their competition.
Be where the News is! (Trends)
Social media channels like Facebook and Twitter are all about happening events and breaking news and as a brand being able to participate and position yourself in these happenings will earn you social clout and in turn, grow your audience. This can be done with the use of a social media marketing tool like Buzz sumo with which you can be able to monitor trending topics.
Make use of vouchers and discount coupons
Humans are rational beings and therefore, they are attracted to free things and any chance to get free or discounted products or service will increase your social media engagement and in the long run, this will turn into more revenue.
Say once a month or a week depending on your audience, product or service put up a coupon or discount in a treasure hunt and guaranteed there will be engagement and growth in sales without much effort.
Take time to show people around.
Companies like Coca-Cola have been doing company tours and plant tours for a long time and this has earned them a multitude of loyal customers because the customers know where and how their favourite beverage is made. You are now saying how can I manage this? Well with Facebook live, Twitter periscope or Instagram live you can show your audience around and this will create a personal attachment and relatable association to your brand.
Save Time with Social Clark
Socialclark.com is a social media management software online that allows you to create posts and schedule them to post at the right time you want to multiple social platforms you choose, all at once.
So you could create a post and post it in real-time or schedule it to go out at the right time. You can choose to have this post to go to your business’s Facebook page, your Twitter account or Instagram or Youtube, etc. The time saver here is that you can choose to post that once post you create to all of them, not to mention other great features like saving captions or Has tags for your next posts, Editing your images right in the system before you post, among others.
You can use Social Clark for free here: https://socialclark.com/start
In conclusion, social media management can seem complex but all you got to do is relax and think less about your business/ brand and more about your audience and what they like, what are their problems and where do they interact with their peers. The above simple tips will ensure you have engagement and return on investment on your social media efforts.
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