How to use Brand Storytelling to beat your competition
Humans have told stories ever since the beginning of time and our brains have been wired to associate feelings to them. As a business, it is these emotional feelings that you should utilize to stand out and be remembered by whoever gets in contact with your brand. Imagine these three confectionery stores selling the same kind of bread, but have different reasons why they want you to buy from them. Store A says: “Buy from me, I need the money.” Store B: “Buy from me, I make the best bread and cakes.” Store C: “Our bread is carefully made from a grandma’s homemade recipe that has […]
