How to use Brand Storytelling to beat your competition

Humans have told stories ever since the beginning of time and our brains have been wired to associate feelings to them. As a business, it is these emotional feelings that you should utilize to stand out and be remembered by whoever gets in contact with your brand. Imagine these three confectionery stores selling the same kind of bread, but have different reasons why they want you to buy from them. Store A says: “Buy from me, I need the money.” Store B: “Buy from me, I make the best bread and cakes.” Store C: “Our bread is carefully made from a grandma’s homemade recipe that has […]

Local SEO for your Business: The 3 Simple Tricks you need to Rank Higher in Google

Did you know that customers are looking for your products and services using the internet? Especially with the increasing usage of smartphones today, these searches happen allover the web, and mostly on Google. The big question, therefore, is “Will your business show up when people search for the products or services you sell?” Amidst all the buzz, your business can easily get lost in the haystack that is the internet. For a business that has a location or multiple locations, […]